Marketing Technology Lead - Dunedin

About the Role
This is a pivotal role at the heart of our marketing transformation. With a modern martech stack launching soon - including a new website, marketing automation powered by a customer data platform (CDP). We’re looking for a curious, tech-savvy marketer to take the reins and shape how we use data, platforms and personalisation to drive growth and deepen customer engagement.

You’ll be both strategic and hands-on: owning the marketing technology roadmap, optimising how customer data is used across journeys and campaigns, and making sure our tools work seamlessly together. From lifecycle automation to real-time web personalisation, you’ll play a critical role in delivering smarter, data-led experiences for customers and prospects.

No CDP background? No problem. We provide comprehensive onboarding into our new platforms and a supportive team environment - so if you’re a fast learner who thrives on mastering new tools, you’ll have everything you need to succeed.

We’re a lean, empowered marketing team. This role is for someone who wants to get stuck in, own the strategy, and see the results of their work. You’ll work cross-functionally with delivery and product teams, and external partners. You’ll be the go-to expert for making the most of our tech investment.

This role could be located in the Dunedin National Office or our Auckland Hub

Key Responsibilities

• Own the strategy and roadmap for MTF’s marketing technology platforms
• Manage vendor relationships and ensure tools are well-integrated and delivering ROI
• Activate customer and prospect data using the new Customer Data Platform (Segment), including identity resolution and audience segmentation
• Drive personalisation and experimentation strategies across customer acquisition and lifecycle channels 
• Lead marketing automation campaigns across email, SMS and more
• Build dashboards and insights that help optimise customer journeys and improve conversion
• Translate business and marketing needs into clear technical briefs and collaborate closely with delivery and product teams
• Stay ahead of martech trends and identify new opportunities to evolve our digital experience

Key Skills & Experience
We’re looking for someone with a marketing brain and a technical edge - someone who thrives at the intersection of platforms, data and activation use cases. Someone who has a commercial mindset with the ability to connect technology decisions to marketing and business outcomes.

You’ll bring:

• 7+ years in digital marketing, marketing technology, or marketing operations roles, with at least 3 years in a platform ownership or senior marketing technology role
• Commercial mindset with the ability to connect technology decisions to marketing and business outcomes.
• Proven hands-on experience managing marketing automation (e.g. Customer.io, HubSpot, Salesforce Marketing Cloud)
• Familiarity with CDPs (e.g. Segment, Tealium, Adobe) and/or data-led audience activation
• Experience with A/B testing and conversion rate optimisation
• Strong understanding of web personalisation concepts, customer journeys, segmentation, and campaign targeting
• Ability to turn data into visualised dashboards, insights and actions 
• Excellent communication skills - able to bridge marketing, data, and technical teams with clarity
• Fast learner with a curious mindset and eagerness to get under the hood of new tools
• Comfortable owning strategy but also rolling up sleeves to execute

Candidates should apply online via Seek with an updated CV and cover letter.

Did you know?

Studies show women and people from diverse backgrounds may not apply for jobs if they don't tick every box on the job advertisement.

If you're keen on any role at MTF Finance but feel like you're not a 100% match, don’t worry! We still want to see your unique spark, so go ahead and apply. We appreciate varied perspectives and believe every individual brings something special to our team. In a nutshell - we want you to work here because you’re you!

Our recruitment process is fair and inclusive and just like most things in life, a one-size-fits-all approach doesn’t fit most. We think that approach is 'meh' anyway. If you need any special arrangements or a little extra support during your journey with us, that’s okay – just let us know either in your application or when you’re chatting with one of our lovely People and Capability team members.

We can’t wait to hear from you.